This week I thought I'd jam my hand into the mailbag to see if it still bites. What I got was this letter from Miracle Keith, who wants me to speculate on the future of Miracleman. Keith writes:
I wonder if Ryan could comment on the Marvel announcement regarding Miracleman? Apparently, the Alan Moore and Neil Gaiman issues will be reprinted in their entirety, with the possibility of Gaiman finally finishing his storyline. The hilarious part of the whole thing is that the solicitations contain the writer credit: “The original author” and Mick Anglo. In other words, Moore is such an unbelievably obstinate grudge-holder that he has requested his name to be struck from the reprints. I understand that he is donating all royalties from any first printings be donated to the Anglo family (which stands to be a pretty huge chunk of change), so his philanthropy should be admired. If Ryan could just quickly comment on 1) what collectors of the old Eclipse issues should do with their back issues (i.e. – sell now before it’s too late or keep on hangin’ on) and 2) what he thinks the future will hold for the character after Gaiman (ostensibly) finishes out his story arc.
Thanks, ya puke
MiracleKeith
Just to get everybody caught up, Miracleman was a much lauded series penned by Alan Moore in the 1980s, revising and maturing Marvelman, one of Britain's most popular superheroes from the 1950s. The series began as a black-and-white strip contained in Dez Skinn's "Warrior" anthology magazine before Eclipse took over and started publishing the series in color. Alan Moore left after 16 issues and then passed the baton to Neil Gaiman and Mark Buckingham. That team went for 8 more issues before Eclipse finally declared bankruptcy, leaving the Gaiman/Buckingham arc incomplete.
At that point chaos ensued as to who actually owned the rights to the character. Dez Skinn was pretty sure he bought the rights from original Marvelman creator Mick Anglo, Eclipse was pretty sure they bought the rights from Skinn, and Todd McFarlane was pretty sure he bought the rights from Eclipse. It's a long convoluted, painful story, but the story ended with the relevant courts deciding that Mick Anglo had always owned the rights to that character. And then at the 2009 San Diego Comic Con, Joe Quesada announced at the "Cup O' Joe" panel that Marvel had, in fact bought the rights from Anglo.
For some, that announcement was a big deal. Miracleman is regarded as a seminal work, on par with Watchmen and Dark Knight Returns in terms of quality and historical importance. If you want to watch comics grow up on the page, Miracleman was a critical part of that process. And it's a damn fine read.
The difference, though, is that Watchmen and the Dark Knight have always been in print. If you want to read that work, you can walk into any comic shop at any time and find it. If for some bizarre reason your LCS doesn't carry those books, Amazon or Barnes & Noble will. The Eclipse bankruptcy made sure that the Miracleman comics were not and could not be in print, leaving only the back issues. The early issues of Miracleman are plentiful and relatively cheap. Many of the later issues, particularly issue # 15 (still one of the most gruesome, raw comics in history) are very expensive.
Alan Moore is a hallowed writer, and Miracleman a canonized classic that almost nobody has had access to. That Miracleman announcement at SDCC 2009 was the equivalent of saying "Hey, we found this lost Beatles album in the archives of unreleased material from the White Album era, and it will be on the shelves soon."
And then we waited.
And waited.
My prediction after a year of waiting was that Miracleman was caught in Legal Hell, and forever. In my opinion, if the Disney lawyers couldn't cut through the red tape, it was tape that couldn't be cut. This month's Previews took a giant poop on my crystal ball, because Marvel begins reprinting the Alan Moore Miracleman comics in January 2014.
Keith is correct, though, they can't say "Alan Moore", because he's like the Candyman at this point. If you print his name, Tony Todd shows up with a swarm of bees, a meat cleaver, and an attorney, and nobody needs that. Bees are irritating.
It is in fact quite hilarious to see his work credited as "the original author", especially when you consider all the delicious little ironies. Like the fact that his Miracleman work is built on Anglo's work, which was a direct British rip-off of Fawcett's Captain Marvel. Alan Moore is a genius-level talent and deserves his elevated status in comics history, but let's face the facts - his greatest achievement (Watchmen) stole its plot from an episode of the Outer Limits, and his longest running empire (League of Extraordinary Gentlemen) is built entirely with bricks borrowed from other great writers. So yeah, Alan Moore. Talented? You bet. Original? Ahhhhhhhhh.....no.
So why isn't Alan Moore's name on the Miracleman reprints? Well, the short answer is that he's bat shit crazy. Well, that's not true. Poor people are crazy, Alan Moore is astoundingly eccentric. He just doesn't live in the same world that you and I do. He lives in Alan Moore World, conveniently parked between Earth 2 (helloooooo Power Girl) and the mental space that Prince inhabits.
If you want to know how out of touch he is with reality, I give you this from the Wizard of Northampton:
"It's always seemed to me that the majority of the comics field, if you had to place them politically, you'd have to say centre-right. That would be as far towards the liberal end of the spectrum as they would go."
That is actually the least true statement uttered in human history. The guy simply does not intersect with any known reality. Perhaps this is a strength for a writer of fiction?
Moore seems like the kind of cat who is quite charming if you sit down and spend an hour or two with him. Nobody seems capable of withstanding extended exposure, however. Give him time, and Alan Moore will concoct a reason based upon available evidence to boycott you forever. That evidence can be real or imagined, it all comes out the same in the end. Eventually Alan Moore will cast you out into the lake of fire, and you won't be coming back. Either he's the unluckiest person in the world who just continues to bump into a never-ending series of traitors and back-stabbers, or maybe the problem actually lies with the guy wearing a Glycon ring and an absurdly large beard. I know which direction Occam's Razor is leaning.
So yes, Marvel does have the rights to the Alan Moore material, but he doesn't want his name on anything he doesn't own. He doesn't want any comp copies, he isn't doing any interviews for the product, and he doesn't want any of your damn money, either. He's giving that to other creators.
And you know what? Keith's right, he does deserve credit for that. He might be a crazy asshole, but damned if he's not an entertaining and principled one. More crazy assholes could learn a thing or two from Alan Moore.
Before I get to the horrifyingly bad news about Marvel's handling of the Miracleman property, let me give them credit for a couple of positives. Firstly, I give them credit for pulling an about-face and titling the material "Miracleman". That's what the material is known as, and it's been known that way because Marvel's laywers made it that way. I think it's wise to roll with things rather than try to move the boulder of public consciousness. Brits may still think of that character as Marvelman, because they have a longer history with him. In America, the Alan Moore character is either unknown, or its Miracleman. Kudos for not fighting that.
Kudos also for getting Neil Gaiman and Mark Buckingham on board. That story deserves to be completed, and by the original creators. It sounds like that's exactly what's going to happen. So good on that.
To me, that's not the real story, unfortunately. The real story is the manner in which Marvel is packaging this material. Issue # 1 ships in January. It includes some material from Miracleman # 1, Warrior # 1, Marvelman Primer, and carries a $5.99 price tag.
Yup, that's right. They want $6 for a sliver of Miracleman # 1 and a metric ton of fluff you've already seen, and didn't want to pay for the first time. That's a crime.
But wait, you say - that's just the first issue, right? It gets reasonable after that, I'm sure. No, no it doesn't. Issue # 2 reprints material from Warrior # 1-5 (Miracleman ran in 8 page installments in the magazine) and carries a $4.99 price tag.
I guess we shouldn't be surprised any more about the Queen Whore of Babylon and her wily ways. I guess if it were me, I would have priced those issues dirt cheap to get as many eyes on it as possible. That's a solid strategy if the material is quality. Get rid of the filler, I want the customer satisfied when they're done. Get as many people in the door as possible, because once they see the product, they fall in love and are in for life. That's the long game, the smart game, the game dedicated to serving your customer.
That's just not the Marvel Way.
The Marvel Way is not about building a satisfied customer base. It's about stuffing as much cash into your pockets as possible for this quarter. Fuck the customer, and fuck tomorrow. What can I get today? That's the Marvel Way.
If you pay attention to this stuff, you know that Marvel Comics have big problems in the book stores, and with their collections. DC cleans up with their evergreen Vertigo material and Watchmen. Image have the powerhouse Walking Dead combined with new sluggers like Chew, and Saga.
Marvel just can't sell any books, and they have (in my opinion) the strongest IP inventory in the business. It's embarrassing, frankly. Miracleman is just BEGGING to be a Watchmen-level evergreen title for them, and I can already see that they're going to pooch it.
If you ever wondered if Marvel had given up on the idea of chasing new readers, wonder no more. They don't know what they have, and they don't know how to sell it. Remember Shadowland? Marvel was so adamant about backing that piece of dog shit they spontaneously sent double the ordered product to retailers. Why wouldn't you price it reasonably, cut the fluff, and do something like that for Miracleman? That's a known commodity, a high quality product, and a guaranteed crowd-pleaser! Why not flood the market with that and then reap the benefits of word-of-mouth on the collections?
Because there is no vision at Marvel, and they don't even pretend to chase new customers. "Share your universe?" Disgusting. How about share quality product at competitive prices?
Marvel's business model at this point is to find whatever core customers are left to them, and to punish them as much as possible for having the audacity to still be interested in the product. "You're excited about Miracleman? Eat that $6 price tag, loser!" It's madness.
It's madness, and it may in fact kill the property. I say this because nobody is more excited about the prospects of Miracleman than me, and I took one look at the price tag and bailed. There may not be enough good will left in the customer base to finish the reprinted material, much less continue with new stories.
Those of you who listened to Chronic Insomnia back in the day will recall that Quincy and I had many debates on the issue of comics piracy. Those listeners will remember that I have never advocated the practice. I still don't endorse piracy, but I will say this - if Marvel is going to charge you $5 an issue to trickle out a few pages of that Miracleman material per, I don't know why you wouldn't get them for free from another source. Piracy is unethical...and so is extortion. When faced with that ethical dilemma, I would not take issue with a consumer that chose to protect themselves from Marvel's abuse. I value integrity, and making sure that creators are justly compensated for their work. What we're talking about with these Miracleman reprints is consumer abuse.
So, when Keith wonders what might happen with Miracleman when the reprints are done, my answer is that I don't know that we'll even get through the reprints. Are there enough masochists out there to sustain this? Marvel is asking you to pay $11 in January for Miracleman comics, and you won't even have issue # 1 by the time you're done!
Gaiman and Buckingham have had Miracleman # 25 in the can for ages, I'd really like to see that in print after all these years. I think that's in jeopardy now. The door is theoretically open to continue past Gaiman/Buckingham, but what would that look like? At these prices, do you see Miracleman being a big seller? And if it isn't a big seller, what kind of creative teams would Marvel assign to the book of extended adventures? If you found Before Watchmen underwhelming....buckle up for All-New Uncanny Miracleman. I'd like to be wrong about that. I won't be.
As for the back issue situation, we at the Ugly American advise you to hold onto your Eclipse Miracleman issues. They are classics, and they will always be classics regardless of how badly Marvel bungles the property.
Eventually, Marvel will create new collected editions of the Miracleman stuff. When that happens, invariably some collectors dump their current format in order to subsidize the new desired format. If that happens - if a bunch of people flood the market with Eclipse books when Marvel produces the new hardcovers and TPBs, you may see prices come down. Do not panic when that happens, but rejoice! And BUY. That is your last opportunity to buy those books at a reasonable rate.
In particular, Miracleman # 15 is a modern classic, and the volume 3 Olympus trade is a holy grail book for TPB collectors. Miracleman # 15 trades often, but is expensive. The Olympus trade is rarely seen, and the HC is hyper scarce. The near future could be your last chance to own these gems without putting the kids' college money at risk. Keep your eyes open on that front!
Blounder is a pink blob who really takes an emotional beating in this comic and steals every scene he's in. The visuals run the gamut - some of the Notions are ill-conceived amalgamations (their forms are influenced by the undeveloped minds of children) that lean toward the creepy and bizarre. My favorite is Jupert,
Not all the Notions have that syrupy bond with children, however. Pono got saddled with a kid who quickly got bored with him, tossed him in the corner and promptly forgot him. Joines has a very solid structure in place for the Notional world and the rules it plays by. Notions take a form that is chosen for them. What a drag, even if you found the box you were placed in aesthetically pleasing! It's a narrative demonstration of how part of what we are is 
